For any successful Campaign
Data is King
Data Science
We have invested millions into R&D of data systems and services, from predictive planning to machine learning. Our core system allows us to quickly deploy and adjust campaigns, and our back end analysis platform provides our teams and clients with a wealth of management information.
Integration
We are experts at integrating our systems with your systems for seamless processing of orders, enquiries, calls, outcomes and more. Through integration we can provide bidirectional intelligence on your campaigns.
Lead Generation
Screening data through lead generation is just one technique to ensure GDPR compliance but also maximise investment and returns. Lead Generation can be done online, over the phone, via email or even via postal campaigns. We have our own prospect pools and we have a team of data partners who can supply us.
Intelligence
We have access to many national datasources such as Census, Cameo, Postcodes, House Price Index, Wealth Index, Risk index, Credit Reference and more. Leveraging GEN's SERENITY Data Cluster we can cross reference and crunch these massive datasets to render intelligence driven campaigns ensuring the maximum return per seat. You won't find this anywhere else in the market.